Velo and the McLaren Mastercard Formula 1 Team have launched a new global competition inviting fans to share their boldest motorsport dreams for the chance to see them become reality during the second half of the 2026 Formula 1 season.
The competition forms part of the returning Live Your Fandom campaign, a collaboration between Velo and McLaren designed to celebrate originality by putting fans at the centre of unique experiences throughout the championship.
This year’s campaign challenges adult Velo and motorsport fans to think big, with McLaren promising that no idea is too ambitious. Potential prizes include spending a night among the historic cars at the McLaren Technology Centre, designing custom McLaren merchandise, or even sharing dinner with McLaren Racing CEO Zak Brown.
To launch the campaign, McLaren drivers Lando Norris and Oscar Piastri star in a promotional film encouraging supporters to submit their most creative ideas. Packed with references to iconic Formula 1 moments and fan-favourite jokes, the video also makes it clear that fans can enter from anywhere in the world, reinforcing the campaign’s global reach.
Selected fan ideas will be transformed into real experiences later this season, with Velo and McLaren also promising additional surprises for supporters throughout the remainder of the championship.
Reflecting on the return of the campaign, McLaren Racing Chief Marketing Officer Lou McEwen highlighted the importance of the team’s supporters.
“Our fans are the lifeblood of McLaren Racing and working with partners like Velo, we are continually seeking new ways to engage and bring them closer to the team. Last season’s Live Your Fandom activation was a great example of that, and we’re excited to continue the campaign, offering our fans once-in-a-lifetime experiences with the team.”
Malky Brown, Global Head of Partnerships & Content at BAT, said the initiative was about putting fans in control.
“We’re giving fans the chance of a lifetime. Velo is all about celebrating true originals, and this competition is about letting fans drive the story. Tell us your wildest, most creative McLaren dream on social media, and we might just bring it to life!”
Fans can enter by commenting on the launch film on Velo’s Instagram page https://www.instagram.com/p/DbC4Uz8sHP0/, while further information about the Live Your Fandom campaign is available on the McLaren Racing website.
The initiative follows the success of last year’s campaign and continues McLaren’s efforts to create closer connections with its global fanbase through exclusive, fan-inspired experiences.
